This article is a part of my FREE Fan Focused Blogging Course. If you want to discover how to grow your blog while serving your fans, then my course is exactly what you're looking for.
Welcome to lesson 1 of my free Fan Focused Blogging course! Today we are talking about what Fan Focused Blogging really is and what the steps are to use it to jump start your own business, so let's talk about Fan Focused Blogging!
It's a favorite subject of mine and it's all about how to create content for your blog, YouTube Channel or social media accounts that is focused on solving your fans' problems.
It's also a fantastic way to discover products and services your fans are going to WANT to buy from you!
This is something I love talking about because in my opinion it's critical for moving your blog from a hobby to a business.
Building a successful blog, and making money from it is pretty simple in theory. You just find the problems your fans have, brainstorm all the ways to solve them, and then implement some of those solutions.
That's the easiest way to build a strong brand, build a strong blog, and build a strong following.
But the execution is never as easy as the theory, is it? So today we are going to go into an overview of the Fan Focused Blogging process so you can have a better feel for what it entails.
We'll dive into each step in future videos.
First off, a question that comes up a lot is "Does Fan Focused Blogging work for a blog of my size, my age, my goals, etc.?"
And the answer is YES!
What we cover in this course applies in almost every blogging situation, whether you are trying to build an SEO-fueled, high-traffic blog, become an ambassador working with brands, selling books or courses to your Fans, or working with companies as a consultant - all of these can benefit from Fan Focused Blogging strategies.
The size of your blog also doesn't matter. Established blogs can use this to find gaps in their existing content and offerings. And if you are just getting started, a great way to build a following is by solving the problems of the Fans you WANT to have.
So, what does this process look like?
The first step is to figure out what problems your fans have. This is because almost all successful products, blog posts, and businesses do the same thing...they take a problem their fans or clients have...and they solve it.
So gather the problems. Write them all down. The smaller and more discrete the better. "Needs Recipes" isn't nearly as good as "Needs to feed her 2 children after working 10-hour days" or "Can't stop the red velvet cake frosting from clumping". Those are very specific problems that you can figure out solutions to.
Or if you are looking to work with external companies it may be things like "Can't take good product photographs" or "Needs more reach for their new product".
There are multiple ways to do this which we will dive into later but they generally fall into researching and understanding your niche, and asking your fans what they are struggling with.
Once you have the problems written down, it's time for the solutions. From the simple to the complex, each problem will have multiple solutions. Think of as many as you can for each problem you want to solve, and write them all down.
It may be as simple as a single blog post or video, up through dedicated cookbooks, video courses, or you flying across the country to stand in their kitchen with them. Write them all down. These are your potential money makers in each area.
So once you have found a set of problems, and their solutions, you can pick the ones that are right for you and implement them. I always recommend starting small, I'd rather solve 5 to 10 problems in a simple manner and see which one or two resonates with my fans, rather than just solving 1 problem and hoping it was the right one to pick.
And knowing where you want to go really comes in handy. If you want to be a cookbook author you will want to pick different solutions than if you want to be a YouTube star, much less a professional photographer who is hired directly by brands.
The final step is to do it all again!
Going through the process, time and time again, is the surest way to build up a stable of products and services, not to mention a strong blog that truly solves your readers' problems.
Over the rest of this course we are going to dive into each one of these steps and go over them in more detail. By the end you will understand how you can not only find and solve problems for your Fans, but also which ones to pick based on your long-term goals!
Your homework tonight is to think about how you'd like to grow your blog or your following. Let me know in the Makin Bacon Facebook Group or the comments below. I want to hear about your goals and about the direction you'd like to take your blog, or just the struggles you are currently having!
This article is a part of my FREE Fan Focused Blogging Course. If you want to discover how to grow your blog while serving your fans, then my course is exactly what you're looking for.
If you want to read some more about this, here are a few helpful links.
Hi, I'm Jason Logsdon! I'm an adventurous home cook and the head writer and photographer for Amazing Food Made Easy. I grew my income to 6-figures by focusing on serving my Fans by providing massive value, and I want to help you do the same.
